We discuss how mobile and smart products will create new opportunities for targeted how technology is revolutionizing advertising pdf. We introduce the POP Framework.
We end with a list of important research questions. Today’s consumers are immersed in a vast and complex array of networks. We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. Check if you have access through your login credentials or your institution. This paper is based on a discussion group co-chaired by Peter C. Stephen, PK Kannan and Xueming Luo at the tri-annual choice symposium organized in 2016 at Lake Louise, Canada by the University of Alberta.
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Popowski and Gerald Haubl for the organization of this conference and support. 2017 Direct Marketing Educational Foundation, Inc. Retailers confront a seemingly impossible dual competitive challenge: grow the top line while also preserving their bottom line. Innovations in pricing and promotion provide considerable opportunities to target customers effectively both offline and online. Retailers also have gained enhanced abilities to measure and improve the effectiveness of their promotions. This article synthesizes recent advances in pricing and promotions findings as they pertain to enhanced targeting, new price and promotion models, and improved effectiveness.
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